Mastering Group Travel to
MAJOR EVENTS
MASTERING GROUP TRAVEL TO
MAJOR EVENTS
A step-by-step easy to follow system for growing your travel business with major events like music festivals, sporting events, food festivals, cultural festivals, religious events and more!
HURRY! ENROLLMENT CLOSES AT MIDNIGHT ON SUNDAY!
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Every year, tens of thousands of people around the globe watch major events on television and say to themselves...
"Wow! How cool would it be to be there!"
And as a group travel planner, you've probably had a similar thought...
"Wow! How cool would it be to take a group of people there!"
If this is you, keep reading...
Whether its music festivals like Essence or Coachella, or major awards shows like the Oscars or the BET Awards. Or maybe its New Years Eve in Time Square or Carnival in the Caribbean or South America. What about major NBA, NFL, MLB or NHL sporting events, or even better, championship and showcase events like the Super Bowl, NBA All-Star Weekend or The World Series...
whatever the event...
PEOPLE ARE WAITING FOR YOU TO TELL THEM THEY CAN GO...
(MEANING YOU DON'T HAVE TO BE RICH OR A CELEBRITY)
...AND THEN THEY NEED YOU TO MAKE IT HAPPEN!
MYTHS DISPELLED
"Only celebrities can attend major events like these!"
The truth is, while celebrities do attend these events, most major event organizers have pre-planned experiences exclusively for the fans!
"There's no way my people could ever afford tickets to events like these!"
You'd be surprised at the ways you can make attending an affordable experience that your clients will never forget!
"I'm sure I won't be able to find a hotel close by!"
With proper planning, you can put your people right in the center of the action for the experience of a lifetime!
"So, just where are these people that want to go to these major events?"
Because these are majorly publicized, already popular events, people are already looking for you! You just need to know how to meet them where they are!
MAJOR EVENTS ARE PERFECT FOR YOU IF:
>> You are just starting out in the travel industry and want to build your list and make your mark, FAST!
>> You have been in the travel industry for a minute, but you want to add your first group with people who are ready to travel, NOW!
>> You've planned group travel before, but you want to plan and host a group trip that is really going to TURN HEADS!
>> You're a seasoned group travel professional, but you've never taken groups to a major event and you want to KILL IT... IN A GOOD WAY!
>> There's an event you attend every year, and every year, more people want to go with you! (You might as well make it legit!)
Welcome to...
STEP 1: PREP
This is where you'll create a bulletproof foundation for your major event promotion with total confidence.
Remember, the main reason taking groups to major events seems overwhelming is because you don't have a SOLID step-by-step plan to follow.
By the time you're finished with Step #1, you'll have a total understanding of why taking groups to major events will be the easiest way to grow your group travel business, fast, and the key to sustaining your business in the future. And if you don't already have one in mind, you'll know what event you're destined to travel to!
STEP 2: PLAN
Now that you have the framework for Mastering Group Travel to Major Events, it's time to put together a solid plan of action for the core pieces you need to make your trip a success.
This step is all about securing the right hotel accommodations and transportation for your group. By the time you're done with Step #2 you'll know exactly where your group should stay and how they'll get there.
Find the Right Hotel for Your Group: Want to learn how to ensure you have your pick of the litter when it comes to hotels. When done right, you'll have clients as well as other travel professionals begging to "buy your rooms!"
When & How to Get Your People To the Event: This step is two-fold; getting your clients to the city where the event is being held and getting them to the event itself. We will discuss options for both of these that will keep your clients happy while giving you peace of mind.
STEP 3: PLOT
As if attending the major event isn't enough, now, you'll learn how to add that "special touch" that will have your clients talking about their trip for years to come!
No one is ever satisfied with just a burger, even if its the best burger in the world. They want the deluxe burger with the fries and shake. Most travel professionals who do major events just book hotel and transportation for their clients. Your clients want an experience, so give them one!
Create an Irresistible Travel Package that Crushes the Competition: Here's where you'll learn to maximize freebies and other opportunities to make them a part of YOUR group experience. These tips will help you maximize your profits while keeping your expenses to a minimum. Undoubtedly, this will make people say "YES" to traveling with you, setting your package offering high above the competition's.
STEP 4: PROMOTE
You have everything packaged-up and ready to go. Now, it's time to 'woo' your people!
Here's where you'll get the word out about your planned experience to the major event. You'll learn to leverage proven attraction strategies to get your group 'sold out'!
Attract Clients Who Are Ready to Book NOW: In this lesson I'll share the exact strategies I used to grow my group travel business with major events, plus, I'll share new marketing strategies so that when it comes time for you to launch your trip, your people will be clickin' buy!
I'm not gonna tell you what to do and leave you hanging. For every attraction strategy I share, I'm also going to give you the resources you need to put them into practice.
STEP 5: PLAY
Let's get ready to...TRAVEL! You'll get up-close and personal with your people online prior to traveling to ensure they have the time of their lives! And then... it's time to GO!
This is where your professionalism will shine! In this step, I'll show you how to engage your clients BEFORE they pack their bags. Not only will they be interacting with you, but they'll be interacting with each other as well, pre-planning their own major event experience with their 'new' friends.
Plan the Perfect Pre-Trip Meet & Greet: Whether in-person or online, a pre-trip Meet & Greet is imperative when taking groups to Major Events. I'll show you what's needed to pull off the perfect pre-trip Meet & Greet for your group, and how to keep everyone on track during travel.
STEP 6: PROSPER
Prosper & Port. It's time to get ready for next year's major event, but how do you know if your trip was a success THIS year?
In this final lesson I'll show you how and when to assess your major event travel package and experience. Plus, we'll discuss when and how to move forward with planning for next year's event!
Evaluate Your Group's Experience & Get Them Booked For Next Year: In this step, I'll share with you the techniques I use to assess my group's experience and get them re-booked for next year's event BEFORE they even return home from THIS year's event!
Start Planning Next Year's Event: This crucial final step is the first step to making your event even more successful next year. When you complete this step, your 6-step process to Mastering Group Travel to Major Events drops to just 5 steps. I'll show exactly what is needed to get the ball rolling again for next year... and possibly a 2nd major event for your business!
SPECIAL BONUSES
PAY-IN-FULL BONUS
PRIVATE 1:1 STRATEGY SESSION
March 5 & 6
This 30-minute business strategy session is perfect for you if you're not quite sure how major events can fit into your business model, or if you just want to discuss overall business strategy when it comes to taking groups to major events. Tamika is making herself available for these sessions and they are scheduled on a first-come, first-served basis until all sessions are filled. So hurry up! When you join, our team will reach out to you to schedule. Secure your spot on her calendar today! NOTE: If you pay-in-full before the fast-action deadline, you will qualify for both bonuses!
FAST ACTION BONUS
LIVE GROUP COACHING SESSIONS
Wednesdays in March @ 8:15-9:15 PM Eastern
Need a little hand-holding? You got it! Attend four (4), live group coaching sessions where you will be escorted through the content in each module of the program by Tamika. During each session, Tamika will share best practices and personal stories to guide you through the process of hosting your own group trip to major events, helping you to excel with your trip while avoiding costly mistakes. These sessions provide a great place for you to ask questions as you plan your major event trip and to also interact with and get input from your industry and course colleagues.
Tamika C. Carter
Program Creator
I Built My Group Travel Business on Major Events!
Hi! I'm Tamika C. Carter, founder of the Group Travel Academy.
But before I started teaching people how to build and operate a successful group travel business, I built a successful group travel business of my own! And I built it primarily with group travel to major events! In fact, my business could have sustained itself on just two trips a year... the Essence Music Festival and NBA All-Star weekend! But I also took groups to events throughout the Caribbean including Jamaica and Aruba!
I created "Mastering Group Travel to Major Events" to help you be successful when it comes to taking groups to the major events of your choice!
This 6-module training program will be an easy-to-follow, step-by-step system for growing your travel business with major events!
"I signed up for Major Events because it offered hands-on work on a real itinerary. I now have a live major event that I can market with confidence. I now have a formula and system that I can rinse and repeat as well as strategies and techniques to stand out from fellow Travel Advisors.
Larissa Parks
Hitched 360
"I take theater groups to NYC. This program teaches you how to choose an event, who to contact, how to compare hotels, how to get people to attend, how to collect payments, and more. I think anyone who follows Tamika’s instructions will have a successful Major Event group experience!"
Jan Gerber
Destination Showbiz
"I was a traveler on one Tamika's major event group trips. Everything was seamless, making it a no-brainer to take part in another trip and invite others. These experiences inspired me to start my own group travel business around my philanthropic efforts. I highly recommend her expertise."
Benita Robinson
Philanthropic Group Travel
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